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Arnold's unconventional media strategy explained - avoid hard questions [View All]

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Democat Donating Member (1000+ posts) Send PM | Profile | Ignore Sat Oct-11-03 02:58 AM
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Arnold's unconventional media strategy explained - avoid hard questions
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The biggest loser in California's recall election may not be ousted Gov. Gray Davis. It may be the traditional news media. Newly elected Gov. Arnold Schwarzenegger often didn't rely on such outlets to reach voters like traditional politicians.

Instead, the star of three Terminator films turned to Tonight show host Jay Leno, talk show queen Oprah Winfrey, shock radio jock Howard Stern and entertainment news shows such as Access Hollywood and Entertainment Tonight to spread his message.

"Things were very controlled . . . he preferred to use unconventional outlets . . . you might call them softer, less challenging outlets," said Jeff Greenfield, a senior analyst for CNN and contributor to the news channel's show Inside Politics.

"The traditional way of doing things had become so discredited . . . the unconventionality of Schwarzenegger made it okay," he added.

http://www.sptimes.com/2003/10/09/Columns/News_media_lo...

The media is biased to the right, but the right wing is sometimes smarter when it comes to media strategy.

Our Democratic presidential candidates need to hire media consultants who understand how to work the media better than we have done in the past if we want any chance to win in 2004.
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