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Reply #16: Be careful [View All]

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Wickerman Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Jul-12-05 11:12 PM
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16. Be careful
most cases of of complaints against subliminal advertising, to my understanding, have not been proven as the intent can't be shown. In this case, uh, well, draw your own conclusion.

Here is some info I found on subliminal info; the first cite is for Television, the other is from the ATF - take it with however many grains of salt you choose.

The TV Code of the National Association of Broadcasters (IV, 14) states: "Any technique whereby an attempt is made to convey information to the viewer by transmitting messages below the threshold of normal awareness is not permitted." Unfortunately, these laws are vaguely stated yet greatly limited. The most potentially effective regulation is made by the U.S. Treasury Department, Division of Alcohol, Tobacco, and Firearms (ATF). It states:

Subliminals are inherently deceptive because the consumer does not perceive them at a normal level of awareness, and thus is given no choice whether to accept or reject the message, as is the case with normal advertising. ATF holds that this type of advertising technique is false and deceptive, and is prohibited by law.

http://www.searchlores.org/realicra/sublimi.htm
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