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Good news on Air America Ratings - Take that Drudge! [View All]

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RamboLiberal Donating Member (1000+ posts) Send PM | Profile | Ignore Mon Jul-19-04 02:33 AM
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Good news on Air America Ratings - Take that Drudge!
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Daily Kos has a link to this:

http://hoffmania.blogspot.com/2004_07_11_hoffmania_archive.html#109002793293916368

Details? Demographics? Ah, who needs 'em, right Matty? The 12+ numbers include ages 65+, where WABC kicks almost everyone's ass. There's good news when you break it down by age group:

25-54 10am-3pm: WABC 2.7 WLIB 2.2

WLIB trailing WABC by a half a point in the 25-54 age group during the Limbaugh time period is no small story, folks. Especially when you consider that this is WLIB's very first ratings quarter - EVER. It took Rush over 14 years to get a 2.7. Franken popped a 2.2 in three months.

Randi Rhodes in the 25-54 group debuted well against Hannity in 3-7pm:

25-54 3pm-7pm: WABC 3.1 WLIB 2.2

Keep in mind that in radio, when you debut, you're starting with zero audience. It's pretty safe to say that most - if not ALL of WLIB's tropical music audience didn't stick around when the format flipped to all-talk and Air America. Any radio exec will tell you - these are very encouraging debut numbers.
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