You are viewing an obsolete version of the DU website which is no longer supported by the Administrators. Visit The New DU.
Democratic Underground Latest Greatest Lobby Journals Search Options Help Login
Google

Reply #26: What you're looking for are 'catch phrases' and 'terms'..... [View All]

Printer-friendly format Printer-friendly format
Printer-friendly format Email this thread to a friend
Printer-friendly format Bookmark this thread
This topic is archived.
Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU
ParanoidPat Donating Member (1000+ posts) Send PM | Profile | Ignore Sun Feb-29-04 10:10 PM
Response to Reply #22
26. What you're looking for are 'catch phrases' and 'terms'.....
IMHO, "Voter Verified Paper Ballots" is a good catch phrase just the way it is. Anything more and it gets muddled. "Legitimate audits" is also an effective catch phrase. Terms such as "trustworthy" and "imperative" also work in our favor when used to articulate our argument. It's the skillful use of catch phrases and terms that help us frame the debate. The trick is to use them early and often. :)

Examine the catch phrases used by the Bush* administration to get us into the Iraq war. 'Ruthless dictator', 'gassed his own people', 'rape rooms' and 'weapons of mass destruction' were all chosen for the emotional response they evoke and were repeated as often as possible. Study the speech writers use of both positive and negative adjectives when describing their talking points and contrasting them with ours.

Look at the way they use descriptors like "activist judges". Use the same method to describe their systems. Words like "problematic" and "unauditable" should be used every time you mention their equipment.

Be careful trying to find a 'one size fits all' solution. Multiple catch phrases and terms, both negative and positive, should be developed to frame both our position and theirs. :evilgrin:

Printer Friendly | Permalink |  | Top
 

Home » Discuss » Archives » General Discussion (Through 2005) Donate to DU

Powered by DCForum+ Version 1.1 Copyright 1997-2002 DCScripts.com
Software has been extensively modified by the DU administrators


Important Notices: By participating on this discussion board, visitors agree to abide by the rules outlined on our Rules page. Messages posted on the Democratic Underground Discussion Forums are the opinions of the individuals who post them, and do not necessarily represent the opinions of Democratic Underground, LLC.

Home  |  Discussion Forums  |  Journals |  Store  |  Donate

About DU  |  Contact Us  |  Privacy Policy

Got a message for Democratic Underground? Click here to send us a message.

© 2001 - 2011 Democratic Underground, LLC