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Reply #23: Nope. Do not confuse market research with applied social science research. [View All]

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Gormy Cuss Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Nov-09-11 01:28 PM
Response to Reply #18
23. Nope. Do not confuse market research with applied social science research.
You have accurately described the goal of push polls and market research. The former has the goal of influencing opinion, the latter has the goal of gathering intelligence on public perceptions of products or services with the goal of honing the way the product is designed, packaged, advertised, and priced.

Social science researchers, with the exception of the partisan shills who violate all standards of the business, strive to measure and describe trends and opinions within and across demographic groups with a view towards minimizing bias by using accepted tools for that purpose. The Pew Research Center is one such social science research organization. Having said that, it doesn't mean that their research can be presumed to be without flaws. For example, Dean Baker's criticism that the Pew report did not address the switch from defined benefit pensions to 401Ks as a factor in the wealth ratio difference is something that the report authors should -- and probably will-- address.
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