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DeepModem Mom Donating Member (1000+ posts) Send PM | Profile | Ignore Tue Sep-05-06 01:04 AM
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LAT: Katie, You’re On
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Katie, You’re On
Couric has boosted interest in evening news. Can networks cash in?
By Matea Gold, Times Staff Writer
September 5, 2006


TAKING OVER: Katie Couric’s debut tonight on the “CBS Evening News” has prompted changes in the newscast’s format.
(Robert Caplin / For The Times)

NEW YORK -- The new theme song that will open the "CBS Evening News" tonight is by the same composer who did the score for "Field of Dreams," so perhaps it's appropriate for Katie Couric to recall a sentiment from that movie when asked about her hopes of attracting more viewers to the third-place broadcast.

"If we build it, they will come," she said with a grin.

And after months of speculation, followed by anticipation, Couric and CBS have finally built it.

Few doubt that Couric's debut on the newscast this evening will inflate the audience in the short-term. From the first rumors that the longtime morning anchor was considering making the jump to CBS, her move has been covered with the kind of intense scrutiny and speculation usually reserved for prospective presidential candidates....

***

But it remains to be seen what effect Couric — who will be the first sole female anchor of a network evening newscast — will have on the genre, which has been plagued by steady audience erosion for several decades....

http://www.latimes.com/entertainment/news/cl-et-news5se...
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