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Reply #85: Advertising and Politics [View All]

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kcora Donating Member (10 posts) Send PM | Profile | Ignore Tue Jan-11-05 10:24 AM
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85. Advertising and Politics
Anyone see the PBS special on how the campaign team decided they could put Bush into office, got him into being the Texas governor, then on from there. I remember reading about a study on how many times you had to say something negative about the other party before it would stick.

Isn't this just the kind of thing our forefathers worried about when they first decided to try out this thing called Democracy? And they didn't even have television back then!

The Democrats tried, half-heartedly, to duplicate the Republican tear-down tactics. People just got tired of hearing it. All the negative campaigning is an offensive move and it won't just go away if it's ignored.

It seems to me it's a lot like a man's ego - the bigger the ego appears the more vulnerable it really is. The thing is not to take the defensive, but to come back with an offensive that doesn't try to duplicate the negativity but exposes it.

The other thing the Dems need to learn is the KISS principle: KEEP IT SIMPLE, STUPID. Too complicated a reply and we just lose the message. (Like I probably did writing this.)
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