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Response to magical thyme (Reply #78)

Fri Jul 13, 2012, 04:54 PM

85. Brainstorming versus considered ideas?

Hmm... I confess that I have a limited regard for brainstorming, but I am very concerned about NOT making anyone feel that their idea is not valuable or worth development. I'm trying to encourage people to flesh out their ideas to a fairly high level of detail--as in the very first post where I included a fairly concrete idea for a focused commercial.

Philosophically speaking, I now think that creating new ideas is overrated. Maybe I'm projecting, but I just think the human mind is always finding new patterns and ideas and probing the possibilities. That's what's so amazing about being human. We are almost drowning in an ocean of new ideas, especially in these Internet days. There are other factors that decide which ideas make a difference. Some ideas actually get implemented and change the world--not always for the better, but at least better on the long-term average.

Here, in this thread, the factor I'm trying to focus on is the hard work of fleshing out the ideas in fairly concrete form. If I challenge an idea, I'm hoping that someone will respond by saying "This is how it will work. The commercial should start with Romney saying something on the left side. Then the big dick Cheney will come on the left side and say just the same thing. At the top, it could say..." Brainstorming tends to stop before that point.

Another important factor is timing. There are LOTS of great ideas that are just too early. Perhaps Babbage's designs for computers are the best example. The technical was NOT ready yet. However, right now our timing is quite limited. The election is close and getting closer every day.

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