"Romney aides say they're going to turn Obama's cool against him, " Yeah, good luck with that. [View all]

Romney Aides: Obama Is Too Cool
In Washington, Romney's top advisers gird for the late-night wars.



WASHINGTON, D.C. — Mitt Romney likes a good late-night laugh as much as the next presidential candidate — but he draws the line at slow-jamming the news.
That's what the candidate's senior advisors said at a live forum Saturday hosted by the Washington Post. Eric Fehrnstrom and Peter Flaherty, both top strategists in the Romney campaign, joined the chorus of Republicans who have dinged President Obama this week for his appearance on Jimmy Fallon's show — where he delivered a short stump speech on student loans while The Roots provided a groovy R&B soundtrack.

"I do think there was something a little bit off key about the president slow jamming, or appearing to make light of" the student loan crisis, said Fehrnstrom, "I don't think that's something to slow jam about."
In fact, he said, if Romney had received the same offer from Fallon, he would have declined.

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While Obama clearly comes off cooler on camera, the Romney campaign isn't so sure that will translate to likability this time around. Privately, the Republican's aides admit the president is more hip than their candidate — but one also noted that most voters are "more clunky than cool."

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Of course, they're not confident enough in that bet to hang their chances on it.
This election is not going to be about who's cooler," said Romney advisor Peter Flaherty. "The question is going to be about who do you trust to run the economy."
If it does come down to coolness, though, the campaign appears to be hoping for a revenge of the nerds.

http://www.buzzfeed.com/mckaycoppins/romney-aides-obama-is-too-cool