9. Remember, I said it's a discount (cheap) store.
It's a franchise called Grocery Outlet. They sell dicontinued items, etc. at as much as a 50% discount. People who are trying to stretch their food dollars are going to gravitate there. Sadly, in recent years, this included more and more senior citizens, and others on government aid.
It's in a small northern California county where the economy has always been somewhat depressed. I've lived her 20 years and never seen unemployment below 12%, usually above 15%.