I read Romney won Indies nationally by 5%. I think THIS is how he STILL lost nationally:

[quaker bill]

23. But they did not work to run up big margins

in CA, OR, WA, NY. Remember the huge rallies in 2008? Some of the biggest were in deep blue states that were hardly contested this time. I live in FL and what I was impressed about was the precision of this campaign. They spent nearly nothing in time and resources organizing me. There was no need, I always vote, never miss an election, and I contribute dem, but they seemed to know it and did not spend resources in my direction. The rallies in town were held not in big venues, but in the precincts where they knew they needed the voters to turn out and where turnout was often less dependable. There was no wasted motion. They went to the target audience directly and got them to the polls.

They worked to assure a win, not to run up the score in popular vote where it was not needed.

"Where were the huge rallies?", said the pundits. Huge rallies were never part of the plan, for the most part they did not rent the venues for them, plan them or set them up, because they were not needed to win.