3. "a better brand name with Hispanics" -- That says it all. They REALLY don't get it.
They think it's just an image problem. I guarantee you most of them think if they just put a few more Hispanic Americans in their TV ads and maybe have a few more speak at their convention, that will solve their problem.
The GOP has a real problem and it has little to do with just image. It has to do with their policy. If they don't start embracing meaningful policy changes, they are toast.