I am quite certain that the Dem / Obama GOTV knows with great accuracy the individual eligible voters in NC. Building on their extensive collection of databases from 2008, they have a profile on nearly every resident of voting age in NC.
From the State they get voter rolls, voting histories (now includes previous counties) including primaries, motor vehicle registrations, public records (liens, judgments, criminal, traffic, real estate, marriage, divorce, gun permits, ...), some level of background information from proprietary sources such as those used for direct marketing (magazine subscriptions, etc), FEC reports, donations and other direct contact with the campaign, possibly tracking info from just visiting their web sites, online and social media participation, and finally door to door canvassing by volunteers.
Someone like me, a reliable Dem in every election for 40 years gets a little attention, someone with little or no voting history gets a lot. They track who has voted, who isn't registered and needs same day registration, who needs a ride, who a mentor, etc. Just as important, they know who would likely vote for Romney.
And in each case, from the profile data have a good idea which message, issue, type of contact, online and TV ad content, and ad placement would be most effective.
The Obama GOTV operation must become the Democratic Party GOTV for every future general election in NC and in every other state. We missed the mark in 2010, not as focused, aggressive, involved, organized, well funded, or politically savy -- and we have paid dearly. I still think our fatal mistake in 2010 was in delaying and not putting critical issues to a vote in Congress before the election. Special interests and Republicans won; progressives, Democrats, and most Americans lost. That decision was probably too much too overcome through GOTV given the frustrations of many activists and DUers. Lets win this one, then start work on 2014.
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