4. This speech was for the 'Detroit Economic Club'
I have no idea who they are.
The press release, before the speech, stated there would be a 'strolling lunch'. So, I imagine there was some sort of 'tour' of the stadium, and some novelty in getting a semi-private look at the facility.
Probably organized by this Club...and it probably worked well for them...but the outcome looked terrible for Romney.