And even tho I know exploration is not likely to be their primary objective, it will likely happen to some degree anyway as a bi-product.
EDIT: Maybe I was wrong, and exploration will be a larger part of it after all. And here is an interesting excerpt from a
Forbes article:
Robert Zubrin, chairman of the Mars Foundation, compares Peter Diamandis to Delos David Harriman, the protagonist of Robert Heinlein’s “The Man Who Sold The Moon.”
Harriman hyped the idea of riches on the moon to create a gold rush. Like Harriman, Diamandis sees capitalism as the force that will finally coax humanity off the planet."
Robert Zubrin wrote "The Case for Mars" and if you haven't read it yet you are doing yourself a disservice.