ScienceDaily (Mar. 19, 2012) — If you wanted to get ahead in Iron-Age Central Europe you would use a strategy that still works today -- dress to impress and throw parties with free alcohol.
Pre-Roman Celtic people practiced what archaeologist Bettina Arnold calls "competitive feasting," in which people vying for social and political status tried to outdo one another through power partying.
Artifacts recovered from two 2,600-year-old Celtic burial mounds in southwest Germany, including items for personal adornment and vessels for alcohol, offer a glimpse of how these people lived in a time before written records were kept.
That was the aim of the more than 10-year research project, says Arnold, anthropology professor at the University of Wisconsin-Milwaukee and co-director of a field excavation at the Heuneburg hillfort in German state of Baden-Wurttemberg. The work was partially funded by the National Geographic Society and Arnold collaborated with the State Monuments Office in Tübingen, Germany.