What The NRA's "All In" Failure Means For The Media [View all]

The National Rifle Association said they were "all in" on the 2012 election. They lost. Now it's the media's responsibility to stop portraying them as an invincible electoral juggernaut.

The media has warned for years that strengthening gun violence prevention laws is impossible because of the political power of the gun lobby. This claim was always flawed; studies show that the NRA and its allies do not wield outsized power, and common sense gun policies are favored by large majorities of Americans and even, in some cases, NRA members.

But yesterday's election results provide incontrovertible evidence that the media's portrayal of the politics surrounding the gun issue has been inaccurate.

http://mediamatters.org/blog/2012/11/07/what-the-nras-all-in-failure-means-for-the-medi/191205