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Response to Tansy_Gold (Original post)

Mon Mar 17, 2014, 07:34 AM

18. JACK DANIEL'S OPPOSES CHANGING TENN. WHISKEY LAW

http://hosted.ap.org/dynamic/stories/U/US_WHISKEY_WAR?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2014-03-17-05-04-33

NASHVILLE, Tenn. (AP) -- If it isn't fermented in Tennessee from mash of at least 51 percent corn, aged in new charred oak barrels, filtered through maple charcoal and bottled at a minimum of 80 proof, it isn't Tennessee whiskey. So says a year-old law that resembles almost to the letter the process used to make Jack Daniel's, the world's best-known Tennessee whiskey.

Now state lawmakers are considering dialing back some of those requirements that they say make it too difficult for craft distilleries to market their spirits as Tennessee whiskey, a distinctive and popular draw in the booming American liquor business.

But the people behind Jack Daniel's see the hand of a bigger competitor at work - Diageo PLC, the British conglomerate that owns George Dickel, another Tennessee whiskey made about 15 miles up the road.

"It's really more to weaken a title on a label that we've worked very hard for," said Jeff Arnett, the master distiller at the Jack Daniel's distillery in Lynchburg, Tenn. "As a state, I don't think Tennessee should be bashful about being protective of Tennessee whiskey over say bourbon or scotch or any of the other products that we compete with."

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Tansy_Gold Mar 2014 OP
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