New version of AD Block justifies allowing *some* ads onto your computer. [View all]
I just updated Ad Block and found this circular argument they use to justify letting some ads waltz right past any blocks:
It is to make the web a better place!!!
Why is this feature enabled by default?
Because that's unfortunately the only way to reach the goals outlined above.
If we ask users to enable this feature then most of them won't do it —
simply because they never change any settings unless absolutely necessary.
However, advertisers will only be interested in switching to better ways of advertising if the majority of Adblock Plus users has this feature enabled.
But I hate all ads!
No problem, you can disable this feature at any time.
Click the Adblock Plus icon and choose "Filter Preferences" from the menu.
Uncheck "Allow non-intrusive advertising" and you are done.
Then follows promises of even MORE ads in the future!