Reply #36

There is still the mass consumer market for watery and virtually tasteless lite beers. There are also seemingly thousands of craft breweries as an alternative. There is a small local brewery a couple miles from here that makes pilot beers, experimental beers in small batches. The more experimental they are, the better business they do, and it never gets out of the city. It is a whole new marketplace.

American wine has become very complex and sophisticated, too, also in my lifetime. Wine has changed all over the world, for the better, with entirely new national markets.

We still have beer fads, though. Guinness was going through a major fad revival here a couple years ago, almost becoming a cult beer. I didn't get that fad, either.