Some years ago I was in the landscaping business. I did landscape installations costing $200,000 and up (some were well over $1 million) for private residences. Very rarely did I have to deal with a rude homeowner.
One in particular stands out, The front yard was $250,000, the back yard was $1.2 million. The guy was considerably more wealthy than is Mitt Romney. He provided a cooler of soft drinks for the crew every day, and on Fridays he provided lunch for the crew, which his wife prepared and served. Sometimes he was out in the yard with my guys helping dig plant holes. The guys absolutely loved him.
After everything was completely done he held a party for all the contractors who had been involved in building the house and grounds. Not just the management was invited, but all of the workers as well and their wives and kids. He wanted to thank them for the work they had done and he wanted the workers' families to see "what Daddy does for a living." The party lasted all day, and he and his wife circulated, meeting wives and telling them what a nice time he had had working with their husbands.
Why are rich people such jerks? Not all of them are.