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Response to LanternWaste (Reply #79)

Mon Apr 9, 2012, 10:26 AM

101. I tend to think the reason it doesn't matter re: CURVES is because

no one in the CURVES universe is making a fortune from any sort of televised advertisement associated with a sporting contest over the course of days on an FCC-licensed broadcast station. IBM, with male and female shareholders and customers, isn't sponsoring any CURVES event held at one of their "highly desirable" gyms. That IS what is happening at Augusta.

Also, CURVES doesn't have a member's club where the members can eat, drink, network and socialize, it's a "Get In, Get Out, Keep Moving" enterprise which isn't conducive to a lot of networking. Finally, in most markets, you can get the same (usually better) "fitness" stuff for the same price or less, in a mixed gender environment (Planet Fitness, e.g.).

When CURVES puts in a bar and clubhouse to facilitate business networking, becomes the "in" place for hanging out and dealmaking, makes a deal with ABC, or any other FCC licensed over-the-airwaves tv station to broadcast some sort of Big Name, heavily viewed sporting contest for several days straight, while boasting about their "tradition" of excluding men, and gets IBM and AT and T to throw in a ton of money for sponsorship and prize money, then we have something to discuss. I'd want CURVES to rethink their policies too, in that case. But that's not the case at all, presently--CURVES is just a bunch of weight machines geared towards the anatomies of female persons in inexpensive retail space--no bar, no clubhouse, no locker rooms, no amenities. When low-end retail space and a few women-oriented weight machines becomes a desirable "business meeting" environment, it'll be time for them to rethink their policies.

Martha Burk was right all those years ago. She's still right. This shit needs to stop.

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