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Wed Feb 20, 2013, 10:24 PM

What’s Billboard’s No. 1? Now YouTube Has a Say [View all]

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Source: nyt

What makes a song a hit? In the “Gangnam Style” age the answer often has as much to do with its popularity on YouTube as any other factor.

This week the Billboard Hot 100, the magazine’s 55-year-old singles chart, takes a evolutionary step by incorporating YouTube plays into its formula. The move comes just in time for Baauer’s song “Harlem Shake,” the latest viral video phenomenon, which will make its debut at No. 1 this week thanks to the change.

“Harlem Shake,” a bass-heavy hip-hop track with no lyrics beyond a few samples, got little mainstream attention when it was released in May as a free download. But this month its popularity exploded on YouTube, as thousands of fans uploaded videos of themselves dancing — some might say simply flailing — along to the song. By last week more than 4,000 videos were going up each day.

Download sales and Spotify streams of the track also skyrocketed. But the remarkable trajectory of “Harlem Shake” led Billboard to move forward right away on its methodology update, something it had been in discussions with YouTube about for nearly two years, Bill Werde, the magazine’s editorial director, said on Wednesday.

Read more: http://www.nytimes.com/2013/02/21/arts/music/billboard-makes-youtube-part-of-hot-100-formula.html



OK, let's start playing GOOD songs on repeat on YouTube and shock America's teenagers. Let's start with...err..."I Feel the Earth Move" by Carole King.

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Reply What’s Billboard’s No. 1? Now YouTube Has a Say [View all]
alp227 Feb 2013 OP
aint_no_life_nowhere Feb 2013 #1
graham4anything Feb 2013 #2
WinkyDink Feb 2013 #3
Jamaal510 Feb 2013 #4
Crowman1979 Feb 2013 #5
FleetwoodMac Feb 2013 #6
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PatrynXX Feb 2013 #8
nikto Feb 2013 #9
Rhiannon12866 Feb 2013 #10