in the early 1990's. Jobs return and the purchase of Next saved them after many a bad business decision. I used Macs at that time so please don't accuse me of being a 'hater'.
Jobs is now dead. Cook is not the same kind of 'visionary' (sociopathic control freak) that Jobs was. Apple is fine on the financials sitting on a nice amount of cash, however, they are no longer a growth stock. The market will now correct for that as Apple's current product line is mature and not innovating enough at this point to remain a growth stock. There is too much competition from other companies in the smart phone arena. Apple can not stop them all with patent lawsuits.
Apple like many tech darlings of Wall Street will have its amazing peak followed by a steady decline. If they can maintain things, and I see no reason they can not, then like IBM or Microsoft, they will simply remain a good solid stock to own in a balanced portfolio.
Journalism is printing what someone else does not want printed: everything else is public relations. -- Attributed to George Orwell