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Tue Jan 1, 2013, 12:20 AM

Rachel Maddow's Surge Is Fox News' Worst Ratings Nightmare [View all]

Source: Atlantic Wire

After prophesying a landslide win for Mitt Romney, Fox News has seen its ratings decline a lot more than usual since the election and Sean Hannity's viewers in particular keep disappearing, while Rachel Maddow's continue to tune in over at rival MSNBC.

The last batch of Nielsen data available before year's end shows Hannity's viewership getting chopped in half after November 6, according to the New York Daily News's Don Kaplan. Politico's Dylan Byers argues this decline simply brings Hannity back to pre-election norms. Or perhaps these vanishing viewers are just disgruntled voters who can't stomach the news cycle anymore. Kaplan, however, attributes this decline to Hannity's implied predictions:

... viewers who basked in his preelection anti-Obama rhetoric tuned him out when they were stunned to wake up on Nov. 7 and discover that the President had won a second term a scenario that Hannity had all but promised could never happen.

MSNBC's Rachel Maddow and Ed Schultz who both, of course, did not predict a Romney victory have retained most of their viewership in the weeks following election night, and CNN's Anderson Cooper has lost almost none. With ratings holding strong after Obama's reelection and Maddow appearing on The Colbert Report, it appears like MSNBC is making good on president Phil Griffin's plan to bolster the channel's brand awareness.


Read more: http://news.yahoo.com/rachel-maddows-surge-fox-news-worst-ratings-nightmare-212956162.html



I can only hope that the election results might alert Fox News views to the fact that they live in a bubble that is disconnected to reality.

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