What scares me is that they advertise during the news. Who are they trying to convince and what are we trying to convince them of? They don't actually have a consumer product. Kind of like GE advertising the great things that they are doing in the world; why are you telling us this during the news?
If they invested into converting chicken and cow manure into methane gas instead of Fracking they'd be solving multiple problems:
1) Reduce contaminant runoff.
2) Develop an organic fertilizer distribution infrastructure.
3) Not risk poisoning all of the aquifers.
4) Not risk killing us all with earthquakes.
The whole Fracking thing makes no sense to me at all when we have underutilized surface resources that provide better opportunities.