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Response to wilt the stilt (Reply #41)

Tue Nov 27, 2012, 09:45 PM

52. Redefined Music? Whoa, cowboy, Apple didn't invent music, MP3 players, or even tablet computers

There's no question Steve Jobs helped re-direct the music industry which had gone onto a self-destructive path.

Seriously, what did they expect when they kept raising the prices on CDs to, gasp, $20 a decade ago? That they could keep selling customers a $20 CD when they wanted a single song?

What they got was piracy. Understandable, at the rip off prices they were demanding.

Jobs and Apple broke that misconceived marketing approach.

But that was marketing of music, not music. And MP3s suck for sound? If you're an audio purist, but I can't tell the difference between WAV from CD and MP3. Especially since I now carry around my music and listen through tiny (but expensive) earphones. Way better than lugging around a boombox! And even at the original Apple standard of 128kb, MP3s are better than cassette tapes or worn vinyl.

But you do know Apple wasn't first? Just most successful.

Just as Apple wasn't first with a good MP3 player. Just best marketed, and since included as part of an ecosystem, the best choice.

Then.

Now iTunes dominance is fading as more and more listeners get their music from Spotify, Pandora, etc.

And I won't argue the iPhone changed the mobile market, but, again, marketing, although when the iPhone was introduced it was the best exemplar of the touch screen phone first marketed by IBM years before.

And not a whole lot different than my Palm Treo smartphone, Apps and all.

Now why I loathe iOS is because it is locked down. I, being an Apple guy, wanted the original iPhone, but the idea of spending $600 to buy one that didn't even have a replaceable battery was not appealing. The Treo didn't, and my effort to crack the case and replace it myself, while successful, wasn't optimal.

Anyway, all this talk about Apple innovation. The innovations I've seen from Apple are mostly marketing innovations, taking hardware designed and built by others, and successfully repackaging it into appealing products.

Like my MacBook Air which has superb keyboard, battery life, trackpad, and good screen. All made from other suppliers off the shelf parts . . .

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