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Response to samsingh (Reply #2)

Wed Nov 7, 2012, 03:08 PM

28. I wouldn't say Gallup is a joke, so much as ...

Gallup was fulfilling it's business mission, which is to provide contracted service to service its clients needs. In this case, as in previous years, Gallup's clients' needs were not so much the providing of accurate information, as to provide information that gave the appearance that this election was a horse-race; thereby, creating a sense of drama that drove ad buying from the clients.

In previous years, and until this election, it worked; but only because there was no recognized alternative source (not similarly serving Gallup's mission) by which to draw a comparison.

I suspect that in the near future, this business model ... "keep it close to drive ad buys" ... will change, as to do otherwise will serve to only make Gallup (and other polling outfits) look, at best incompetent, if not, silly.

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trailmonkee Nov 2012 OP
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LineLineReply I wouldn't say Gallup is a joke, so much as ...
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