I'm totally a visual person. At www.healthcare.gov, the homepage
has a *little button* at the top: "Health Care Law & You."
It's orange, so it stands out FAIRLY well, but imo the homepage
should begin with a large print, bulleted list of the benefits
of ACA. Simple, easy-to-read. Defined straight out of the chute.
It's been my observation that if the good and really smart
folks here at DU find themselves scratching their heads about
some of these issues, I can't imagine what the average Joe 6-Pack
is doing (and I'm your average Joe 6-Pack, fwiw.)
And how about some bumperstickers from HQ with
the site name/address? Along the lines of