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Response to Bluenorthwest (Reply #47)

Mon May 28, 2012, 01:50 PM

50. You've never been "snippy"?

There are people who buy "kosher" not because they are Jewish, but because they believe it is higher quality food.

Hebrew National based an entire ad campaign on this in the 1970's, after various consumer advocates were making an issue out of standards for hot dogs. Maybe you weren't around then, but they had a guy holding a hot dog, looking heavenward, and the tag line, "We answer to a higher authority."

Now, I'm willing to bet you that there were people who bought Hebrew National hot dogs on the basis of that advertising campaign who wouldn't be able to tell you whether or not those hot dogs would be kosher if they contained actual dogs as an ingredient.

If you labeled something as "kosher pork", some nitwit will buy it in the belief that it is somehow better, purer, or whatever. Your faith in the buying public is touching.

Here:



That ad is not directed at people who normally buy kosher.

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no_hypocrisy May 2012 OP
jberryhill May 2012 #1
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Bluenorthwest May 2012 #47
LineLineLineLineLineLineLineLineLineLineReply You've never been "snippy"?
jberryhill May 2012 #50
Bluenorthwest May 2012 #54
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