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Reply #40


Response to Becka2515 (Reply #34)

Tue Apr 10, 2012, 09:32 AM

40. He can run but he cannot hide

I don't know if many people around here in Philly even know that FM station.

The key being that WPHT (formerly WCAU back in the day) is a BIG CBS affiliate (the original CBS affiliate here before Viacom bought Infinity and picked up top-rated and former NBC-affiliate KYW 1060 News Radio making that a sister CBS station to WPHT).

I.e., Arbitron will tell all and I doubt this other station has the deep pockets of a WPHT unless they get a benefactor (sortof like what happened with the Washington Times, which was operated at a loss for their RW cause).

Bottom line - moving from a top-rated well known talk station to an unknown, never-heard-of is a LARGE smack in the face and if anything, FM has nowhere near the range of AM.

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