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Fri Mar 23, 2012, 03:43 PM

Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene [View all]



Is this the most offensive ad in your recent memory? Questions like that rarely serve much purpose, but I’m genuinely asking — because this is the most awful piece of promotional material I’ve seen published in the last several months, if not years.

The ad I’m referring to, which Jezebel first spotted, was unveiled and then quickly recalled by Belvedere vodka. The ad, as you can see, reads, “Unlike some people, Belvedere always goes down smoothly.” Hah, see, because vodka sometimes doesn’t “go down smoothly!” Just like this woman here… who looks like she’s being sexually assaulted.

http://www.thejanedough.com/belvedere-rape-ad/


The War on Women goes Commercial.

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