HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » pasta company Barilla sho...
Introducing Discussionist: A new forum by the creators of DU

Mon Nov 4, 2013, 11:22 PM

pasta company Barilla shocked by global backlash, trying to make amends [View all]


Reuters - Italian pasta maker Barilla has reacted to the global storm caused by its chairman's comments that he would never use a gay family in his advertising by saying it planned to make the company more diverse and run a more inclusive TV ad campaign.

Guido Barilla's remarks to a radio interviewer in September led to calls by gay rights groups to boycott the products of the world's biggest pasta maker, a company more than 130 years old based in the provincial city of Parma.

Social media quickly spread the comments that gave rise to numerous Internet satires, including one widely posted on Facebook and Twitter showing the trademark blue Barilla pasta box with the letters "Bigotoni" on it rather than "Rigatoni".

Chairman Barilla, the 55-year-old great grandson of the company's founder, has since held at least eight meetings with gay organizations and activists both in Italy and in the United States, a market where it is counting on for growth outside its crisis-hit home market.

"Italy is a very insular country, and in cities like Parma it's even more so," company spokesman Luca Virginio told Reuters, saying the firm had been shocked by the global backlash.

http://www.nydailynews.com/life-style/eats/barilla-fix-anti-gay-scandal-article-1.1506397

85 replies, 8823 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 85 replies Author Time Post
Reply pasta company Barilla shocked by global backlash, trying to make amends [View all]
Liberal_in_LA Nov 2013 OP
PoliticAverse Nov 2013 #1
KittyWampus Nov 2013 #25
Lex Nov 2013 #2
brewens Nov 2013 #16
Heather MC Nov 2013 #19
winterpark Nov 2013 #26
RKP5637 Nov 2013 #55
krkaufman Nov 2013 #61
RKP5637 Nov 2013 #52
BillyRibs Nov 2013 #80
radhika Nov 2013 #84
JeffHead Nov 2013 #3
Ed Suspicious Nov 2013 #4
Starry Messenger Nov 2013 #5
ZombieHorde Nov 2013 #6
adirondacker Nov 2013 #7
gvstn Nov 2013 #9
KurtNYC Nov 2013 #22
Pretzel_Warrior Nov 2013 #32
stanwyck Nov 2013 #40
Phentex Nov 2013 #75
Ed Suspicious Nov 2013 #36
matt819 Nov 2013 #72
CoffeeCat Nov 2013 #8
Rambis Nov 2013 #27
RKP5637 Nov 2013 #54
Gravitycollapse Nov 2013 #10
gopiscrap Nov 2013 #11
Decaffeinated Nov 2013 #77
TreasonousBastard Nov 2013 #12
krkaufman Nov 2013 #62
xocet Nov 2013 #13
rocktivity Nov 2013 #14
hatrack Nov 2013 #24
Arugula Latte Nov 2013 #42
Lex Nov 2013 #50
dballance Nov 2013 #53
Buddha_of_Wisdom Nov 2013 #56
Lugnut Nov 2013 #15
Quasimodem Nov 2013 #69
Phentex Nov 2013 #76
AllyCat Nov 2013 #17
ReRe Nov 2013 #18
liberalla Nov 2013 #20
Javaman Nov 2013 #21
SoCalDem Nov 2013 #23
Myrina Nov 2013 #33
whopis01 Nov 2013 #37
IronLionZion Nov 2013 #59
Phentex Nov 2013 #28
liberalla Nov 2013 #39
rurallib Nov 2013 #29
TeeYiYi Nov 2013 #30
byronius Nov 2013 #31
Egnever Nov 2013 #47
Renew Deal Nov 2013 #34
krkaufman Nov 2013 #63
woodsprite Nov 2013 #35
krkaufman Nov 2013 #64
MADem Nov 2013 #38
ellie Nov 2013 #41
EC Nov 2013 #43
tblue Nov 2013 #44
Blue Owl Nov 2013 #45
Blue Idaho Nov 2013 #46
greatlaurel Nov 2013 #48
DeSwiss Nov 2013 #49
RKP5637 Nov 2013 #51
OregonBlue Nov 2013 #57
Coexist Nov 2013 #58
Lithos Nov 2013 #60
pitbullgirl1965 Nov 2013 #65
AnneD Nov 2013 #68
pitbullgirl1965 Nov 2013 #66
awoke_in_2003 Nov 2013 #67
Auggie Nov 2013 #73
awoke_in_2003 Nov 2013 #83
LibertyLover Nov 2013 #70
penultimate Nov 2013 #71
valerief Nov 2013 #74
Iggo Nov 2013 #78
appleannie1 Nov 2013 #79
blkmusclmachine Nov 2013 #81
johnd83 Nov 2013 #82
Hugin Nov 2013 #85