These entrepreneurs say Obamacare gave them an idea for a niche small business.
Obamacare will require large companies to make sure all of their employees have health insurance. But for retailers, restaurants and home health agencies, which typically employ a high percentage of low-income workers, the employer won't necessarily have to foot the bill.
That's because many of these workers are eligible for Medicaid, but either they or their employer don't know it, said Ben Geyerhahn, one of the co-founders of BeneStream.
BeneStream offers software that helps businesses identify which uninsured workers are eligible for Medicaid and then helps enroll them. The benefits are twofold: Newly enrolled workers avoid paying a penalty under Obamacare, while employers save money by not having to pay for their coverage.