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Mon Feb 18, 2013, 07:11 PM

Best Buy Says It Has Killed 'Showrooming' For Good [View all]

Best Buy is confident that its latest policy change will kill "showrooming" in its stores for good.

Starting on March 3, the retailer will price match all local retail competitors, along with 19 "major online competitors" in all product categories, whenever a customer asks for it, the company announced .

“There is no doubt that this new policy ends showrooming for Best Buy customers,” company spokesman Matt Furman told Bloomberg .

Showrooming, the practice of looking at items in a physical store then going online to make the actual purchase, has been a big worry for consumer electronics stores. Customers showroom electronics items more than any other category, according to data from comScore .

http://finance.yahoo.com/news/best-buy-declared-showrooming-dead-060349736.html

Interesting to see how this plays out and how much trouble the price match policy is for the consumer.

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