General Discussion
In reply to the discussion: Limbaugh Is Losing! With Each Hateful Word, More Sponsors Leave. (300 Left Last Month) Total: 2,500+ [View all]SkyDaddy7
(6,045 posts)"I thought he had already lost most of his sponsors" I agree...I don't doubt he is losing sponsors, I know, I have read the press releases some of them have put out. However, I am beginning to wonder if the "sponsor flight" is being a little overblown by some who, like most of us on DU, would love to see him off the air.
I know I could be wrong because I know nothing of how the ad world operates but if he has truly lost 3300 sponsors in just the last two years then how many sponsors does his show have?!?! Seriously, I think of sponsors as companies & certain groups who pay to run ads during his broadcast. If so, his show is only on 3hrs a day, although most stations run his nauseating voice at all hours via repeats, but how is there enough time for literally thousands of sponsors to get their ad broadcast??
Plus, I bet many of the same sponsors who publish press releases saying they are ending their relationship with the show slowly & quietly go back to his show after things die down a little.
I want Rush off the air a much as anyone but I also am skeptical of claims Rush's show is in any kind of trouble. How many sponsors could he have had in good times & better yet just how many sponsors have to leave before his show is really under threat??
I have not seen anything that points Rush losing his show anytime soon.