HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » Boomers Dine Out While Mi...
Introducing Discussionist: A new forum by the creators of DU

Wed Jan 23, 2013, 06:37 AM

Boomers Dine Out While Millennials Cut Back [View all]

According to The NPD Group, The baby boomer generation and their seniors – also known as “mature traditionalists” – have staked an increasing proportion of the commercial foodservice industry’s traffic during the past five years, while visits from the millennial generation have declined.

According to The NPD’s recent report -- “Boomers and Beyond – Targeting for Success,” which delves into what seniors expect from restaurant visits, the menu items they prefer, and what restaurant operators can do to attract and retain their business – members of the boomer generation are making more visits to every segment of the restaurant industry now than prior to the recession.

Historically, older consumers were less frequent restaurant visitors than those in younger age groups and so received less marketing attention as efforts generally were made to reach the heaviest buyers, according to the report. The visit rate for older restaurant consumers is now the same as it is for those younger. Boomers and older have increased their share of restaurant traffic by six percentage points since 2008, while millennials have decreased their share by six percentage points.

“A lot of restaurant marketing dollars are aimed at millennials but market share capture remains the growth path for restaurant operators, just as it has been for the past five years,” said Bonnie Riggs, NPD restaurant industry analyst. “Gaining market share among population segments increasing in both number and their use of restaurants, like Boomers, eases the struggle. Operators just need to keep in mind that reaching the older customers requires recognizing what it is they want from their restaurant experiences.”

http://www.progressivegrocer.com/top-stories/headlines/consumer-insights/id37156/boomers-dine-out-while-millennials-cut-back/

209 replies, 13578 views

Reply to this thread

Back to top Alert abuse

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 209 replies Author Time Post
Reply Boomers Dine Out While Millennials Cut Back [View all]
Sherman A1 Jan 2013 OP
liberal N proud Jan 2013 #1
HappyMe Jan 2013 #2
tech3149 Jan 2013 #3
amandabeech Jan 2013 #71
kentuck Jan 2013 #114
Lydia Leftcoast Jan 2013 #120
southernyankeebelle Jan 2013 #4
HockeyMom Jan 2013 #58
southernyankeebelle Jan 2013 #87
1983law Jan 2013 #131
Walk away Jan 2013 #80
southernyankeebelle Jan 2013 #86
Worried senior Jan 2013 #81
southernyankeebelle Jan 2013 #84
CrispyQ Jan 2013 #102
southernyankeebelle Jan 2013 #138
MgtPA Jan 2013 #5
Demit Jan 2013 #6
MgtPA Jan 2013 #14
surrealAmerican Jan 2013 #31
MgtPA Jan 2013 #42
1StrongBlackMan Jan 2013 #73
bettyellen Jan 2013 #177
1StrongBlackMan Jan 2013 #181
bettyellen Jan 2013 #184
Jennicut Jan 2013 #32
MgtPA Jan 2013 #39
PasadenaTrudy Jan 2013 #79
MgtPA Jan 2013 #85
Jennicut Jan 2013 #197
virgogal Jan 2013 #137
MgtPA Jan 2013 #160
virgogal Jan 2013 #165
Blue4Texas Jan 2013 #105
lunatica Jan 2013 #7
GoCubsGo Jan 2013 #8
kentauros Jan 2013 #34
GoCubsGo Jan 2013 #48
Sekhmets Daughter Jan 2013 #52
GoCubsGo Jan 2013 #76
RB TexLa Jan 2013 #9
HappyMe Jan 2013 #10
kevinbgoode1 Jan 2013 #62
marions ghost Jan 2013 #15
AngryAmish Jan 2013 #17
marions ghost Jan 2013 #21
theKed Jan 2013 #33
HiPointDem Jan 2013 #92
Fight2Win Jan 2013 #36
sendero Jan 2013 #134
Fight2Win Jan 2013 #141
sendero Jan 2013 #145
tjwash Jan 2013 #20
marions ghost Jan 2013 #23
Sherman A1 Jan 2013 #24
bettyellen Jan 2013 #41
marions ghost Jan 2013 #45
SWTORFanatic Jan 2013 #53
marions ghost Jan 2013 #64
JustABozoOnThisBus Jan 2013 #96
marions ghost Jan 2013 #128
HiPointDem Jan 2013 #132
marions ghost Jan 2013 #136
magical thyme Jan 2013 #146
unapatriciated Jan 2013 #167
SWTORFanatic Jan 2013 #191
unapatriciated Jan 2013 #203
Skittles Jan 2013 #200
Selatius Jan 2013 #205
Skittles Jan 2013 #126
marions ghost Jan 2013 #129
SWTORFanatic Jan 2013 #170
bettyellen Jan 2013 #178
SWTORFanatic Jan 2013 #188
bettyellen Jan 2013 #190
Skittles Jan 2013 #199
bettyellen Jan 2013 #209
Skittles Jan 2013 #198
bettyellen Jan 2013 #176
marions ghost Jan 2013 #180
bettyellen Jan 2013 #183
marions ghost Jan 2013 #187
bettyellen Jan 2013 #189
marions ghost Jan 2013 #193
mainer Jan 2013 #110
magical thyme Jan 2013 #25
marions ghost Jan 2013 #47
magical thyme Jan 2013 #111
marions ghost Jan 2013 #135
Sherman A1 Jan 2013 #143
magical thyme Jan 2013 #147
Sherman A1 Jan 2013 #150
magical thyme Jan 2013 #157
sendero Jan 2013 #174
magical thyme Jan 2013 #175
sendero Jan 2013 #204
magical thyme Jan 2013 #206
shanti Jan 2013 #70
KoKo Jan 2013 #113
actslikeacarrot Jan 2013 #49
OriginalGeek Jan 2013 #66
djean111 Jan 2013 #51
CountAllVotes Jan 2013 #55
Sekhmets Daughter Jan 2013 #56
Blue4Texas Jan 2013 #107
Sekhmets Daughter Jan 2013 #109
Blue4Texas Jan 2013 #112
Sekhmets Daughter Jan 2013 #122
Ganja Ninja Jan 2013 #59
Shivering Jemmy Jan 2013 #60
RB TexLa Jan 2013 #67
bettyellen Jan 2013 #185
HiPointDem Jan 2013 #91
mainer Jan 2013 #108
Ikonoklast Jan 2013 #149
elleng Jan 2013 #151
canoeist52 Jan 2013 #11
bemildred Jan 2013 #12
eridani Jan 2013 #16
bemildred Jan 2013 #22
Orrex Jan 2013 #13
LWolf Jan 2013 #18
happyslug Jan 2013 #28
LWolf Jan 2013 #168
Uben Jan 2013 #19
MineralMan Jan 2013 #26
bettyellen Jan 2013 #43
KoKo Jan 2013 #115
ReRe Jan 2013 #27
jeff47 Jan 2013 #156
ReRe Jan 2013 #161
jeff47 Jan 2013 #163
ReRe Jan 2013 #171
sadbear Jan 2013 #29
Earth_First Jan 2013 #30
LiberalEsto Jan 2013 #35
Sherman A1 Jan 2013 #38
Orrex Jan 2013 #40
IDemo Jan 2013 #37
Fearless Jan 2013 #44
Demo_Chris Jan 2013 #46
marions ghost Jan 2013 #50
HappyMe Jan 2013 #61
Demo_Chris Jan 2013 #97
marions ghost Jan 2013 #140
hack89 Jan 2013 #69
HappyMe Jan 2013 #75
Morning Dew Jan 2013 #72
hfojvt Jan 2013 #74
marybourg Jan 2013 #82
Demo_Chris Jan 2013 #99
seaglass Jan 2013 #127
Demo_Chris Jan 2013 #139
seaglass Jan 2013 #155
raccoon Jan 2013 #130
amandabeech Jan 2013 #78
HiPointDem Jan 2013 #95
Demo_Chris Jan 2013 #101
HiPointDem Jan 2013 #121
Demo_Chris Jan 2013 #148
HiPointDem Jan 2013 #162
bettyellen Jan 2013 #179
flamingdem Jan 2013 #54
TheKentuckian Jan 2013 #142
Le Taz Hot Jan 2013 #173
redstatebluegirl Jan 2013 #57
marions ghost Jan 2013 #68
CountAllVotes Jan 2013 #77
redstatebluegirl Jan 2013 #98
CountAllVotes Jan 2013 #104
PasadenaTrudy Jan 2013 #83
Go Vols Jan 2013 #89
shanti Jan 2013 #63
erinlough Jan 2013 #93
no_hypocrisy Jan 2013 #65
grasswire Jan 2013 #88
Sherman A1 Jan 2013 #90
snooper2 Jan 2013 #94
Sherman A1 Jan 2013 #118
Lydia Leftcoast Jan 2013 #123
Taverner Jan 2013 #100
Sherman A1 Jan 2013 #119
OldDem2012 Jan 2013 #103
klook Jan 2013 #106
MineralMan Jan 2013 #116
HiPointDem Jan 2013 #133
WinkyDink Jan 2013 #154
MineralMan Jan 2013 #164
HiPointDem Jan 2013 #172
happyslug Jan 2013 #125
klook Jan 2013 #158
mainer Jan 2013 #117
Lydia Leftcoast Jan 2013 #124
Enrique Jan 2013 #144
TheOther95Percent Jan 2013 #152
WinkyDink Jan 2013 #153
liberal_at_heart Jan 2013 #159
mainer Jan 2013 #182
kentauros Jan 2013 #166
MrScorpio Jan 2013 #169
Fight2Win Jan 2013 #186
bettyellen Jan 2013 #194
mainer Jan 2013 #196
Arkansas Granny Jan 2013 #192
Sherman A1 Jan 2013 #195
Fight2Win Jan 2013 #201
Sherman A1 Jan 2013 #202
Tabasco_Dave Jan 2013 #207
Sparkly Jan 2013 #208