Dollar General - just a thought

[MADem]

7. I don't like NASCAR either.

I'd probably like it better if all the cars ran on solar power, and the trick was to see who could get around the track fastest and the most in a set amount of time without using any fossil fuels!

Those cars also get money from the TV rights, advertising, and the gate at their events. I dunno if the whole five million is being funded by the Dollar Store....it could be a peel-off decal, and next week Burger King will enjoy pride of place!

I found a little blurb about this that might be instructive:

That's right -- being a primary sponsor of a team costs $350,000 to $500,000 per race, although corporations can usually cut a deal to sponsor a team for a full season. That means the sponsor gets to choose the paint scheme of the car, put the logo all over it, and use the driver's likeness in advertising for the product or service they want to promote. It is possible to be the primary sponsor for just one race, and for your half a million-dollar investment, the car will change its appearance for just that one venue.

http://auto.howstuffworks.com/auto-racing/nascar/nascar-basics/nascar-sponsorship.htm

Who knows? They may have gotten the exposure "on the cheap!"