The Freedom of the Press Foundation forgoes competitive grant-making and instead focuses on collaborative fundraising. The Foundation groups nonprofits into bundles and seeks funding for them together. It’s an opportunity to bring more unity to the nonprofit media sector and introduce new people to each outlet.
Problem: Decentralized News Consumption Diminishes Donations
A few years ago Pew’s Project on Excellence in Journalism coined the term “news grazer” to describe how we get our news today: from many sources, across many platforms, throughout the day. If you listen to NPR every morning, you know you should donate to your local station. But if you are consuming news from 30 different newsrooms over the course of a week, where should you contribute?
The transaction costs of tracking down donation pages for every journalist or organizations is way too high, so most people end up with choosing one or more often not donating at all. The Freedom of the Press Foundation lowers the transaction costs by giving people one place where they can support a range of journalism organizations with one donation. And, donors get to decide how much of their money each group gets. This is not just crowd-sourced, but also crowd-driven.