Their seafood is not fresh. I'm from the Gulf Coast and I know the difference between fresh seafood and frozen crap.
And, by the way, it doesn't matter if something is breaded or not. If you're going to sell something and call it "fresh," why not tell the damned truth and sell "fresh" seafood? And sell something that you put a little effort into, instead of buying it pre-breaded and frozen from a Sam's Club?