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Reply #8


Response to zbdent (Reply #7)

Sat Nov 17, 2012, 02:52 PM

8. Changing is not always evolving. Remember Microsoft Bob?

 

Hostess introduced variations rather than next generation products. Whole Wheat Wonder Bread? Give me a fucking break. That lasted what, three years? When you've got a good food product, keep it. V-8 is still the best selling product in the Campbell's juice line, but they still kept it around, introduced spicy, low sodium, fusion, splash, and a few other things that didn't work out, and all of the others have had various levels of success. But what they push is still the original formula. They also have low-sodium versions of their soups but push the original formulas. You can still get V-8 in the cans I knew as a child.

Innovation sometimes works and sometimes it fails. You can't bank on "NEW AND IMPROVED" or "NEW FLAVOR" logos to keep your product relevant. And low-sodium V-8 sucks, but I add a little Tabasco and all is well (a low-sodium condiment). Well, vodka doesn't hurt as another addition, but it does require more Tabasco.

As for the fair vendors, they do deep fried butter and deep fried beer now (yes, beer - in a hollowed out pretzel), and the standard deep fried candy bars. I won't be shocked if they come up with a way to make deep fried deep-fry grease. It will still sell.

The problem Hostess had was not focusing on the base product line. They had a following that predates me (and I'm almost 50). In sharp contrast, Hershey has always put the focus on the main staples and just thrown stuff out to see what sticks. If it doesn't stick, they drop it. Hell, Hostess threw money at other brands willy nilly and they're the brands that will most likely survive, but they didn't help Hostess.

Still, Twinkies were good. You have to admit that.



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