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HopeHoops

(47,675 posts)
4. Hostest died because it got weird with its product line. Seriously.
Sat Nov 17, 2012, 02:18 PM
Nov 2012

While other companies were introducing more "nutritious and healthy" products, Hostess fucked around with orange cream Twinkies and other variations of products that were already crap. They bought some "healthy" food companies, but didn't put the resources into them that they should have.

It had NOTHING to do with the workers or the unions. It was all about stupid management and marketing decisions. They were still in 1950's mode.

There's a good chance that some of the brands will be purchased, but the Hostess company is dead. I think the paper said 180,000 US jobs will be lost because of this. It saddens me.

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