He said he would need to raise the cost of every pizza by that much in order to pay for health insurance for all employees.
I refuse to eat that crap, anymore, but if I did...I'd happily pay an extra 15¢ if it meant someone could go to the doctor and possibly save their life.
Watching football yesterday, there was a PJs commercial saying that if you buy so many pizzas you get one free. Why not do away with the free crap and use those costs to cover the employees? Why? Because he's an asshole.