2. Right, I think this is correct, franchises are going to be punished
for something that's completely out of the franchise owner's control. About all they can do is buy out the franchise and become independent, something that will improve the quality of the pizza tremendously but is risky financially.
I can't boycott because I can't eat the stuff, anyway. However, I might because I wouldn't want a penny of my money going upstream to that asshole's bank account.
It's a really tough call. I honestly do feel for the franchisees who probably don't like sending a portion of their profits to that asshole, either.
However, this is slightly different from Chik-fil-a. Individual stores have to conform to the religious right's garbage in order to keep their franchises.