When Kerry was 'swift-boated'; in the age of mobile devices that would have looked different.
You're sitting at a resteraunt waiting for your food and you read about; Benghazi, for example. In the time span that one would have normally been out to dinner, away from all media, you can point out how a right-wing 'friend' on Facebook is drinking the Kool-aid. You can google his post and find that it is a Fox News exclusive and point out that Fox News viewers still believe that WMDs were found in Iraq.
It is a much different world than the one they were successfully manipulating even a few years ago.