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Response to Pryderi (Original post)

Tue Oct 9, 2012, 08:13 AM

3. Next Year Will Be Brutal For Many Broadcasters...

There's a lot of debt hanging on several large corporations...Current being one of them. The network has never gotten much traction under Hyatt & Gore and it really hasn't gained subscribers or grabbed hold in a demographic to be marketable. It's not as though they haven't tried...its just very difficult to launch such a people-intensive type of operation in a tough economy and in a highly competitive field where there are too many established competitors. Unlike a faux that can rely on other divisions to make up the slack for the news operation, Current is all alone...and has to live and die on what the market will bear. A noble experiment that I hope continues but right now it's treading water at best.

Another network I expect to see some big changes is CNN. Once the top rated network it is regularly beaten by faux and MSNBC and the numbers continue to slide. Playing faux lite is just not working and the entire network needs a drastic makeover.

The real downfalls next year will be in radio where terrestrial radio continues to lose listeners and revenues while debts pile up. Bain/Cheap Channel has over 14 billion in debts and face a continuously shrinking advertising market and rapidly decelerating "stick values" or the value of their thousands of broadcast licenses. They paid top dollar and, just like the real estate bust, they are worth a fraction today with no chance of ever rebounding. The industry has belt tightened beyond suffocation and now stations are starting to pull the plug. Internet and satellite radio have also made big inroads...people are closer to a computer today than a radio.

I worked in the "biz" for over 25 years and am grateful to be an observer these days....

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Arrow 17 replies Author Time Post
Pryderi Oct 2012 OP
baldguy Oct 2012 #1
djean111 Oct 2012 #2
LineReply Next Year Will Be Brutal For Many Broadcasters...
KharmaTrain Oct 2012 #3
TheUnspeakable Oct 2012 #4
KharmaTrain Oct 2012 #8
oswaldactedalone Oct 2012 #5
Fla Dem Oct 2012 #6
JSK Oct 2012 #7
UTUSN Oct 2012 #9
RebelOne Oct 2012 #14
Z_I_Peevey Oct 2012 #10
nadinbrzezinski Oct 2012 #12
Romulox Oct 2012 #11
MrMickeysMom Oct 2012 #13
Z_I_Peevey Oct 2012 #15
korak Oct 2012 #16
We People Oct 2012 #17
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