HomeLatest ThreadsGreatest ThreadsForums & GroupsMy SubscriptionsMy Posts
DU Home » Latest Threads » Forums & Groups » Main » General Discussion (Forum) » In The End, Chik-Fil-A WI... » Reply #16
Introducing Discussionist: A new forum by the creators of DU

Reply #16


Response to stopbush (Original post)

Thu Aug 2, 2012, 03:43 PM

16. Is already being hurt.

http://www.brandindex.com/article/chick-fil-takes-hit-fast-food-eaters

YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.

Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.

YouGov BrandIndex respondents in the South took Chick-Fil-A from an Index score of 80 on July 16th to its current 44. Chick-Fil-A's biggest drop took place in the Northeast, where it went from 76 to 35, a difference of 41 points.

Reply to this post

Back to OP Alert abuse Link to post in-thread

Always highlight: 10 newest replies | Replies posted after I mark a forum
Replies to this discussion thread
Arrow 23 replies Author Time Post
stopbush Aug 2012 OP
hedgehog Aug 2012 #1
FBaggins Aug 2012 #2
Bonhomme Richard Aug 2012 #3
jimlup Aug 2012 #4
Odin2005 Aug 2012 #5
Odious justice Aug 2012 #13
KurtNYC Aug 2012 #20
LynneSin Aug 2012 #6
TeamPooka Aug 2012 #19
bullwinkle428 Aug 2012 #7
uponit7771 Aug 2012 #12
NightWatcher Aug 2012 #8
Bonhomme Richard Aug 2012 #9
bullwinkle428 Aug 2012 #10
Bonhomme Richard Aug 2012 #15
quinnox Aug 2012 #11
Odious justice Aug 2012 #14
LineNew Reply Is already being hurt.
Bolo Boffin Aug 2012 #16
woohooman Aug 2012 #17
lunatica Aug 2012 #22
Fumesucker Aug 2012 #23
spanone Aug 2012 #18
randome Aug 2012 #21
Please login to view edit histories.