14. The exposure just creates a niche market for nutjobs that like chicken.
People will go out of their way to support it, and eventually, it will be forgotten. The company isn't practicing discrimination or doing anything illegal- its owned by a skygod follower. If they start denying service to openly gay people then its proverbial goose will be cooked. Until then, I'm sure they are enjoying the publicity and built in market. Even before this they were marketed as a "christian" company. Not much is going to change.