Each year, the editors at 24/7 Wall St. identify 10 American brands most likely to disappear. This year's list reflects the brutally competitive nature of certain industries and suggests what can happen to companies that fall behind in efficiency, innovation or financing.
The website takes a methodical approach in predicting which brands will disappear before the end of 2013, based on the following criteria:
•A rapid decline in sales, contributing to steep losses.
•Disclosures by the parent of a brand that it might go out of business.
•Rapidly rising costs that are unlikely to be recouped through higher prices.
•Companies that are sold.
•Companies that go into bankruptcy.
•Companies that have lost most of their customers.
•Operations with rapidly withering market shares.
The 5 most endangered companies are:
Pacific Sunwear of California
Research In Motion - makers of Blackberry