Fri Mar 23, 2012, 03:43 PM

MrScorpio (55,745 posts)

Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene

Last edited Fri Mar 23, 2012, 03:43 PM USA/ET - Edit history (1)

Is this the most offensive ad in your recent memory? Questions like that rarely serve much purpose, but I’m genuinely asking — because this is the most awful piece of promotional material I’ve seen published in the last several months, if not years.

The ad I’m referring to, which Jezebel first spotted, was unveiled and then quickly recalled by Belvedere vodka. The ad, as you can see, reads, “Unlike some people, Belvedere always goes down smoothly.” Hah, see, because vodka sometimes doesn’t “go down smoothly!” Just like this woman here… who looks like she’s being sexually assaulted.

http://www.thejanedough.com/belvedere-rape-ad/

The War on Women goes Commercial.

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104 replies	Author	Time	Post
Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene (Original post)	MrScorpio	Mar 2012	OP
Santorum inspired?	Dawson Leery	Mar 2012	#1
Maybe her doctor should talk to her about her marriage! nt	Walk away	Mar 2012	#2
No, her representative	usrname	Mar 2012	#85
it has been, for over a decade, all been feeding into each other.	seabeyond	Mar 2012	#3
What the fuck?	Taverner	Mar 2012	#4
Belevedere issues apology:	PoliticAverse	Mar 2012	#5
That "apology" is crap, too.	dixiegrrrrl	Mar 2012	#32
I have to disagree a little bit	DefenseLawyer	Mar 2012	#40
Thank you for your polite way of disagreeing. Very refreshing here.	dixiegrrrrl	Mar 2012	#50
Yeah there seem to be an awful lot of "I'm sorry people were offended" non-apologies made these days	PoliticAverse	Mar 2012	#51
CORRECT	Skittles	Mar 2012	#84
That's the kind of apology Bill Maher is talking about	Redneck Democrat	Mar 2012	#99
Do you normally draw conclusions from single still shots. ?	dipsydoodle	Mar 2012	#6
You are normally not quite so	enlightenment	Mar 2012	#14
I wasn't aware of Belvedere's background	dipsydoodle	Mar 2012	#17
Interesting and I appreciate that you shared it,	enlightenment	Mar 2012	#23
Can't see at my office, but will check when I get home late tonight. nt	Snake Alchemist	Mar 2012	#48
The facial expressions on that one shout to me.	moriah	Mar 2012	#21
Do you normally draw conclusions from single still shots. ?	AlbertCat	Mar 2012	#63
Her facial expression	dipsydoodle	Mar 2012	#70
Read the copy	usrname	Mar 2012	#90
Disgusting. nt	Gemini Cat	Mar 2012	#7
That is a disgusting ad, which will do nothing except promote more misogyny.	Uncle Joe	Mar 2012	#8
New that's the new gop-mandated OB/GYN exam	Blue_Tires	Mar 2012	#9
I'm not sure what is going on here, but rape is not my 1st thought.	Snake Alchemist	Mar 2012	#10
See #17 above re. drawing false conclusions	dipsydoodle	Mar 2012	#20
ive never heard of that brand	Enrique	Mar 2012	#11
It's quadruple distilled.	Goblinmonger	Mar 2012	#77
As someone who has been known to call others hypersensitive about such things at times	DefenseLawyer	Mar 2012	#12
Is James O'Keefe in the ad industry now that Breitbart's gone?	Blue Owl	Mar 2012	#13
Yet we'd all be laughing if their positions were reversed.	The Doctor.	Mar 2012	#15
You think if it was a man being assaulted "we'd all be laughing"? Who is we?	petronius	Mar 2012	#81
Oh God. That just makes me sad.	Brickbat	Mar 2012	#16
"Rape scene?"	Chuck Bobuck	Mar 2012	#18
You're new here! Welcome! I'll spell it out for you.	Brickbat	Mar 2012	#19
This message was hidden by jury decision.	Chuck Bobuck	Mar 2012	#24
People generally don't look terrified when falling off the couch, and falling off the couch is not	Brickbat	Mar 2012	#27
Falling is generally referred to as 'going down,' and	Chuck Bobuck	Mar 2012	#33
read the caption, look at their faces and get a clue	Beaverhausen	Mar 2012	#38
I see the couch...that they're sitting on.	Brickbat	Mar 2012	#42
I'm thinking Muhammad Ali and Joe Frazier would have been a better shot	DefenseLawyer	Mar 2012	#54
That would have been a good ad!	malthaussen	Mar 2012	#97
ROFLMFAO... Sometimes a cigar is just a cigar	SomethingFishy	Mar 2012	#45
If you saw someone getting molested and Chuck Bobuck	A Simple Game	Mar 2012	#60
He did.	SomethingFishy	Mar 2012	#93
The one that thinks it is about sex.	A Simple Game	Mar 2012	#94
I'm not new here	unionworks	Mar 2012	#26
I'm sorry, it's not clear to me what you're saying. Can you clarify?	Brickbat	Mar 2012	#29
there was a series of ads for Keystone beer	unionworks	Mar 2012	#46
I remember those ads, and they cracked me up.	Brickbat	Mar 2012	#47
I never saw him grab a woman. I remember him with the biggest slim jim I've ever seen though. nt	Snake Alchemist	Mar 2012	#49
"Unlike some people, Belvedere always goes down smoothly"	DefenseLawyer	Mar 2012	#22
This message was hidden by jury decision.	Chuck Bobuck	Mar 2012	#25
Or maybe	countingbluecars	Mar 2012	#28
Why not let him	unionworks	Mar 2012	#34
I agree.	redqueen	Mar 2012	#36
I was responding to his words-	countingbluecars	Mar 2012	#43
Let it go Chuck.	unionworks	Mar 2012	#30
What agenda would that be?	DefenseLawyer	Mar 2012	#31
That pretty much describes my thoughts about the ad. n/t	PoliticAverse	Mar 2012	#53
Do you think it would be if they were naked?	Avalux	Mar 2012	#61
No glasses needed	texastoast	Mar 2012	#73
buh bye	progressoid	Mar 2012	#79
OMG the pornification of society has consequences?!	redqueen	Mar 2012	#35
Wasn't there a recent booze ad with a passed-out girl?	WilliamPitt	Mar 2012	#37
No, that was the ill-advised anti-rape campaign that looked like a liquor ad.	Brickbat	Mar 2012	#41
Ah	WilliamPitt	Mar 2012	#44
just sick.	Justice wanted	Mar 2012	#39
Well what else could the caption mean?	nolabear	Mar 2012	#52
When you hear "the big man is going down!!!!" what do you think of? nt	Snake Alchemist	Mar 2012	#55
When you hear "the woman is going down with a guy on a couch!!!"	LadyHawkAZ	Mar 2012	#64
The question was: what else could it mean?	Snake Alchemist	Mar 2012	#75
In different scenarios, maybe.	LadyHawkAZ	Mar 2012	#91
Horrifying.	BlueIris	Mar 2012	#56
I'll take Misogynistic Vodka Ads for 400, Alex	KamaAina	Mar 2012	#57
If the ad depicted a Jew being pushed into an oven or a black man being lynched, we'd...	Poll_Blind	Mar 2012	#58
exactly!! Sex, however is FUNNY, so forcing or pranking women is just	BlancheSplanchnik	Mar 2012	#82
Highly offensive.	closeupready	Mar 2012	#59
Reason #168 to drink Svedka or Stolichnaya n/t	backscatter712	Mar 2012	#62
I drink Stoli because it tasted better than the rest	LadyHawkAZ	Mar 2012	#66
Stoli is great stuff!	backscatter712	Mar 2012	#69
Svedka is also what I get when I'm feeling a lil broke	LadyHawkAZ	Mar 2012	#71
I really like Chopin.	Goblinmonger	Mar 2012	#78
I drink Tito's	tammywammy	Mar 2012	#96
They deserve to go out of business for this. N/t	DisgustipatedinCA	Mar 2012	#65
My interpretation	ecstatic	Mar 2012	#67
The ad specifically mentions "People" not other vodkas	MrScorpio	Mar 2012	#68
His body language doesn't show aggression	ecstatic	Mar 2012	#74
First, it's terribly naive to think that aggression is the only expression a rapist could have	MrScorpio	Mar 2012	#80
Thank you. n/t	DLevine	Mar 2012	#83
You're welcome	MrScorpio	Mar 2012	#87
I wanted to make that same point.	redqueen	Mar 2012	#92
You must not have included his hands in your assessment.	Lars39	Mar 2012	#101
What agency wrote this nasty copy!? Is Belvedere a new sponsor for Limbaugh?	myrna minx	Mar 2012	#72
Is that lipstick tube reflecting the size of the guys dick? No doubt!	Dont call me Shirley	Mar 2012	#76
UNREAL	marshall gaines	Mar 2012	#86
True	DesertRat	Mar 2012	#88
You have GOT to be FRICKING kidding me	LynneSin	Mar 2012	#89
That's pretty bad	Broderick	Mar 2012	#95
I'll tell you one thing that went down easily...	malthaussen	Mar 2012	#98
Obvious rape fantasy used to sell vodka.	Gold Metal Flake	Mar 2012	#100
Thank you for posting this.	yardwork	Mar 2012	#102
bizarre	ibegurpard	Mar 2012	#103
I see anal rape.	alphafemale	Mar 2012	#104

Response to MrScorpio (Original post)

Fri Mar 23, 2012, 03:45 PM

Dawson Leery (8,512 posts)

Belvedere Vodka Unveils Horrific Ad Acting Out Rape Scene

1. Santorum inspired?

2. Maybe her doctor should talk to her about her marriage! nt

85. No, her representative

3. it has been, for over a decade, all been feeding into each other.

4. What the fuck?

5. Belevedere issues apology:

32. That "apology" is crap, too.

40. I have to disagree a little bit

50. Thank you for your polite way of disagreeing. Very refreshing here.

51. Yeah there seem to be an awful lot of "I'm sorry people were offended" non-apologies made these days

84. CORRECT

99. That's the kind of apology Bill Maher is talking about

6. Do you normally draw conclusions from single still shots. ?

14. You are normally not quite so

17. I wasn't aware of Belvedere's background

23. Interesting and I appreciate that you shared it,

48. Can't see at my office, but will check when I get home late tonight. nt

21. The facial expressions on that one shout to me.

63. Do you normally draw conclusions from single still shots. ?

70. Her facial expression

90. Read the copy

7. Disgusting. nt

8. That is a disgusting ad, which will do nothing except promote more misogyny.

9. New that's the new gop-mandated OB/GYN exam

10. I'm not sure what is going on here, but rape is not my 1st thought.

20. See #17 above re. drawing false conclusions

11. ive never heard of that brand

77. It's quadruple distilled.

12. As someone who has been known to call others hypersensitive about such things at times

13. Is James O'Keefe in the ad industry now that Breitbart's gone?

15. Yet we'd all be laughing if their positions were reversed.

81. You think if it was a man being assaulted "we'd all be laughing"? Who is we?

16. Oh God. That just makes me sad.

18. "Rape scene?"

19. You're new here! Welcome! I'll spell it out for you.

27. People generally don't look terrified when falling off the couch, and falling off the couch is not

33. Falling is generally referred to as 'going down,' and

38. read the caption, look at their faces and get a clue

42. I see the couch...that they're sitting on.

54. I'm thinking Muhammad Ali and Joe Frazier would have been a better shot

97. That would have been a good ad!

45. ROFLMFAO... Sometimes a cigar is just a cigar

60. If you saw someone getting molested and Chuck Bobuck

93. He did.

94. The one that thinks it is about sex.

26. I'm not new here

29. I'm sorry, it's not clear to me what you're saying. Can you clarify?

46. there was a series of ads for Keystone beer

47. I remember those ads, and they cracked me up.

49. I never saw him grab a woman. I remember him with the biggest slim jim I've ever seen though. nt

22. "Unlike some people, Belvedere always goes down smoothly"

28. Or maybe

34. Why not let him

36. I agree.

43. I was responding to his words-

30. Let it go Chuck.

31. What agenda would that be?

53. That pretty much describes my thoughts about the ad. n/t

61. Do you think it would be if they were naked?

73. No glasses needed

79. buh bye

35. OMG the pornification of society has *consequences*?!

37. Wasn't there a recent booze ad with a passed-out girl?

41. No, that was the ill-advised anti-rape campaign that looked like a liquor ad.

44. Ah

39. just sick.

52. Well what else could the caption mean?

55. When you hear "the big man is going down!!!!" what do you think of? nt

64. When you hear "the woman is going down with a guy on a couch!!!"

75. The question was: what else could it mean?

91. In different scenarios, maybe.

56. Horrifying.

57. I'll take Misogynistic Vodka Ads for 400, Alex

58. If the ad depicted a Jew being pushed into an oven or a black man being lynched, we'd...

82. exactly!! Sex, however is FUNNY, so forcing or pranking women is just

59. Highly offensive.

62. Reason #168 to drink Svedka or Stolichnaya n/t

66. I drink Stoli because it tasted better than the rest

69. Stoli is great stuff!

35. OMG the pornification of society has consequences?!